Short-Term Rental Management for Northern New Jersey and the Lower Hudson Valley
Founder-led management and launch advisory for short-term rentals across nine counties, from the Bergen Gold Coast to the Lower Hudson Valley.
One operator, one standard
A short-term rental management company for the largest asset most owners will ever hold.
Turning a home into a short-term rental means trusting your largest single asset to whoever makes the daily decisions: what to charge tonight, who to let through the door, what happens when the phone rings at 3am. If you make those decisions yourself, you already know what they cost you in sleep and attention. If someone else makes them, everything rides on whether their judgment is any good.
Palisade Stays is a founder-led operator based in Bergen County, working across nine counties: Bergen, Essex, Hudson, and Passaic in New Jersey, and Rockland, Westchester, Orange, Putnam, and Dutchess in New York, together Northern New Jersey and the Lower Hudson Valley. We are not a national brand renting its name to a local queue. You get one accountable operator who reads the town before touching the property, and who will tell you the truth about what your rental is actually capable of.
Ways to work with us
Three engagements. One operating standard.
White-Glove Management
Full-service management for owners who built something that works and now find it will not leave them alone. Palisade becomes the primary operator of your property, end to end, so you stay informed without carrying the day-to-day. Owners come to us for the revenue. They stay because the phone stops ringing at 3am. See White-Glove Management.
Owner Launch Advisory
For owners who plan to self-manage but refuse to launch from guesswork. We help you get the setup, positioning, and operating foundation right the first time, before mistakes get expensive. You keep the keys. You just do not start alone. See Owner Launch Advisory.
Portfolio Strategy Review
A clear, honest read on how a holding, or a portfolio that includes one, is actually performing, and what to do about it. No pressure, no inflated projection. If the honest answer is to leave it as it is, that is the answer you will get. See Portfolio Strategy Review.
Whichever door you come through, the standard is the same: assess before accepting, launch before scaling, operate before optimizing.
The operating record behind the work
- 237
- STRs operated
- 116
- listings launched
- 16,100+
- reservations facilitated
- $89.5M+
- real estate stewarded
- 73
- clients served
- 23
- markets · 7 states
- 7
- STR operating companies built
- 500+
- claims resolved
Judgment you can count.
These numbers are not a boast. They are the reason the judgment is calm. Operating 237 short-term rentals teaches you where properties break: at launch, in pricing, in turnovers, in the guest who should never have been booked. Launching 116 teaches you what a clean start actually requires. Stewarding $89.5M+ in property value teaches you to treat every decision the way an owner would, because the asset outlasts any single booking.
And one thing you will not find anywhere on this site: a number we cannot stand behind, or an ordinance stated as fact without a source. Where we have confirmed a town's rules, we cite them. Where we have not, the page says so, plainly. A company willing to mark its own map not yet confirmed is a company that will tell you the truth about your property too.
Where we operate
Nine counties, read one town at a time.
Short-term rental rules here are written town by town, not state by state, and what is workable in one municipality may not be workable across the street in the next. A manager who treats the region as one market is guessing. Start with the county your property sits in.
Bergen County, NJ
Our home base, and the county where the founder grew up. Along the Palisades Gold Coast facing Manhattan, and inland from Ridgewood to Hackensack. All 70 municipalities mapped. See Bergen County.
Hudson County, NJ
Jersey City, Hoboken, and the waterfront directly across from Lower Manhattan, where municipal short-term rental rules are among the strictest and most specific in the region. See Hudson County.
Essex County, NJ
Montclair, the Oranges, and Newark's arts, university, and hospital corridors, a mix of suburban and urban properties with distinct guests and distinct operating questions. See Essex County.
Passaic County, NJ
The contiguous step out from Bergen and Essex, from Clifton and Paterson to the Wayne suburbs and the northern lake-and-reservoir towns, where verified legality comes first and a 30-plus-night furnished plan is often the workable path. See Passaic County.
Westchester County, NY
The suburban Lower Hudson Valley north of the city, from the river towns along the Hudson to the county seat at White Plains. See Westchester County.
Rockland County, NY
West of the Hudson in the Lower Hudson Valley, from Nyack on the river to the New Jersey line, close enough to the city to draw demand and far enough to feel like a getaway. See Rockland County.
Orange County, NY
The wider Mid-Hudson footprint, from Newburgh and Middletown to Warwick and the West Point corridor, a county best read submarket by submarket rather than as one destination. See Orange County.
Putnam County, NY
The lake and reservoir communities from Carmel and Mahopac to Cold Spring, a smaller, selective market where high-fit homes and 30-plus-night stays reward stewardship over volume. See Putnam County.
Dutchess County, NY
The Beacon and Fishkill corridor up through Poughkeepsie, Rhinebeck, and Millbrook, an established leisure market we enter with depth: rules verified town by town and read against real competition. See Dutchess County.
Not sure which set of rules applies to your property? That is exactly what a property-fit call is for. We walk your specific property and your specific town before anyone signs anything.
Rules and permits
We read the town before we touch the property.
Compliance is the one mistake that does not fade into the numbers. It surfaces all at once, and it can cost you the rental. That is why we start with the town, not the listing. We publish a plain-English page for every one of Bergen County's 70 municipalities at /str-rules: source-cited where we have confirmed the ordinance, and honestly marked not yet confirmed where we have not. For the other counties we work from the accurate state and municipal framework and offer to confirm your specific town from primary sources.
We will not summarize your town's ordinance in a paragraph on a marketing page. The details matter, and they change. Look up your municipality at /str-rules, then bring your questions to the call.
Led by an operator who has seen where properties break.
Jake Lee grew up in Bergen County. Before hospitality, he spent six seasons as a federal wildland firefighter on high-performing crews in the West, work where calm judgment under pressure is not a professional virtue but a daily requirement, and where the cost of a careless decision is never abstract. That is where the discipline in this company comes from. Fire does not care how confident you sound. It responds only to whether you read the conditions correctly and did the work.
After becoming a father, Jake brought that experience home and built something more selective, more personal, and more grounded. In his own words: "I grew up in Bergen County and built Palisade Stays for owners who want calm judgment, clean launches, and serious stewardship of the asset from day one."
When you book a property-fit call, this is who you are talking to. Meet Jake Lee.
Jake Lee
Founder, Palisade Stays
FAQ
Have a question that is really about your property? That is the call.
(201) 321-5446
What a well-run rental sounds like.
Quiet. The calendar fills. Guests arrive, stay well, and leave the place as they found it, and when they do not, someone whose job it is handles it. The statement arrives and it says what you expected. The town has no reason to call. That quiet is not luck; it is what stewardship sounds like, and it is the reason owners hand us their largest asset.
The first step is not a contract. It is one honest conversation: a clear read on your property, your town's rules, and whether a short-term rental makes sense for this asset at all. If it is a fit, we will tell you why. If it is not ready, we will tell you that too. No pressure, no inflated projection.
We reply within one business day, in English, Spanish, Korean, or Portuguese.